AI-assisted theft detection for the cameras you already have.
Apex is being built to help retail teams catch suspicious patterns sooner, build cleaner incident records, and document loss — without replacing your existing CCTV setup.
Retail theft is everywhere. The tools to catch it haven't kept up.
Most stores already have cameras. What they don't have is enough eyes on those cameras at the right moment — or a clean way to document what happened afterward.
No one can watch every camera
One clerk, eight feeds, a busy floor. Theft happens in the seconds nobody is looking.
Patterns get noticed too late
By the time staff connect the dots, the same person has been in three times.
Incident reports take forever
Scrubbing footage, writing summaries, exporting clips. It eats hours of a manager's week.
Repeat offenders go undocumented
Without a clean record, insurance claims, police reports, and bans are harder to defend.
A second set of eyes on the cameras you already run.
Apex is being designed as a quiet layer on top of existing CCTV — flagging risk, organizing incidents, and giving managers a clearer record of what actually happened.
Suspicious movement patterns
Lingering, returning, blocking sightlines. Apex looks for behavior, not just bodies in frame.
High-risk object interactions
Mark which products and shelves matter most. Apex pays closer attention to those zones.
Store-zone awareness
Define entrances, displays, fitting rooms, and blind spots. Each gets its own risk profile.
Incident summaries, on tap
Auto-drafted summaries for every flagged event — time, zone, confidence, and a clip reference.
Faster footage review
Skip straight to the moments that matter instead of scrubbing through hours of feed.
Cleaner records to share
Export-ready documentation for management, insurance, or police reporting workflows.
Three steps. No new hardware required.
The MVP is being designed around the cameras and footage stores already use day-to-day.
Connect existing CCTV
Point Apex at your current camera feeds or upload recorded footage. No new hardware purchases.
01Define your store zones
Mark the entrance, the high-theft displays, the blind spots. Apex tunes its attention around them.
02Review alerts & summaries
See risk scores, watch the relevant clip, and export an incident summary in a few clicks.
03Designed for stores with products on the floor.
Apex is being shaped first around the operators who feel theft most directly — independent and small-format retail. Larger multi-location workflows are on the roadmap.
Independent stores
Owner-operators who can't staff a dedicated security person but still need a record of every incident.
Apparel & boutique
Fitting rooms, tag-swap patterns, and high-touch displays — places where small losses add up fast.
Electronics shops
High-ticket items, small footprint, and a real need for clean evidence after every flagged event.
Convenience & corner stores
Late-night shifts, a single clerk on the floor, and a constant stream of foot traffic to keep up with.
High-theft product zones
Spirits, fragrance, infant formula, accessories — define them as zones and let Apex watch closer.
Multi-location operators
Cross-store dashboards and shared incident records are on the roadmap once the single-store MVP lands.
The working surface, end to end.
This isn't a screenshot. Click a tab, open an alert, hit "Play demo" — every screen here is wired up. Pre-MVP, but the user flow is real.
Zone activity · last 7 days
- Electronics38
- Fitting21
- Aisle B14
- Entry9
- Checkout5
- Aisle A3
Top patterns
- Concealment near displays 14
- Repeat fitting-room visits 9
- Bag-in-bag at checkout 6
- Off-hours dwelling 3
Concealment incident · Zone 04 · 14:22
At 14:21:02, a person entered Zone 04 (Electronics) and remained near the high-value display for 42 seconds. At 14:21:48, a concealment pattern was detected with 87% confidence. The person exited Zone 04 at 14:22:50 without proceeding to checkout.
- Entered Zone 04 (Electronics)
- Approached high-value display
- Picked up item — interaction detected
- Concealment pattern detected
- Exited Zone 04 without checkout
What we're building first.
The pilot scope is intentionally narrow. These are the surfaces we're prioritizing for v0.1.
Live risk scoring
A confidence number on every flagged event so staff know what to look at first.
Object-level tracking
Tie alerts to the items that actually moved, not just the people in frame.
Behavior timeline
A scrubbable view of suspicious activity across the day, per zone.
Incident report builder
Auto-drafted summaries with clip references you can edit before sending out.
Loss estimate field
Attach an estimated dollar value to every incident for clean monthly totals.
Store-zone heatmap
See where flagged activity actually concentrates over a week or a month.
Staff review dashboard
A simple queue for managers: triage, dismiss, escalate, document.
Exportable report concept
One-page PDF/printable summary you can hand to insurance or law enforcement.
Help us shape the MVP — and get early access in return.
We're looking for retail operators willing to share what theft actually looks like in their store, sit through a couple of feedback calls, and try early workflows as they ship.
- No commitment to deploy. We're at the conversation stage.
- Free during the pilot — pricing comes later, with your input.
- Direct line to the founder building this. Not a support queue.
- Your feedback shapes what the v0.1 actually does.
Honest answers, while we're still building.
If something here doesn't match what you'd need from the pilot, tell us — that's the point.